sprintdocs - COOKIE POLICY
This Cookies Policy sets out the basis on which we Sprintdocs, use cookies and similar technologies on or in relation to our website, www.signsimply.co.uk (our website). This Cookies Policy is effective from 20/05/2018 ‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. ‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so.
For information on the difference between essential and non-essential cookies, see the section below entitled About cookies. For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies.
Contents
For information on the difference between essential and non-essential cookies, see the section below entitled About cookies. For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies.
Contents
- About cookies
- List of cookies used
- Non-essential cookies
- Facebook Pixel
- How to accept or reject cookies
- Copyright, credit and logo
About cookies
What are cookies?
Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.
Essential and non-essential cookies
Cookies can be classified as either ‘essential’ or ‘non-essential’.
Essential cookies: these are cookies that are either:
Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).
Session and persistent cookies
Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.
Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.
Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.
First and third party cookies
Cookies can be classified as ‘first party’ or ‘third party’.
First party cookies: these are cookies placed on your device by our website domain.
Third party cookies: these are cookies placed on your device by third party website domains.
If you require further information about cookies in general, please visit www.allaboutcookies.org
List of Cookies used
We may use the following cookies on our website
What are cookies?
Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.
Essential and non-essential cookies
Cookies can be classified as either ‘essential’ or ‘non-essential’.
Essential cookies: these are cookies that are either:
- used solely to carry out or facilitate the transmission of communications over a network; or
- strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.
Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).
Session and persistent cookies
Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.
Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.
Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.
First and third party cookies
Cookies can be classified as ‘first party’ or ‘third party’.
First party cookies: these are cookies placed on your device by our website domain.
Third party cookies: these are cookies placed on your device by third party website domains.
If you require further information about cookies in general, please visit www.allaboutcookies.org
List of Cookies used
We may use the following cookies on our website
Cookie name |
Necessary, Statistics, Marketing, User experience |
Type of Cookie |
First or Third party |
Session or Persistant |
Expiry time |
Purpose |
_cfduid |
Necessary |
HTTP |
Third |
Session |
1 year |
Used to identify trusted web traffic |
_cfduid |
Necessary |
HTTP |
Third |
Session |
1 year |
Used to identify trusted web traffic |
Language |
Necessary |
HTTP |
Third |
Persistant |
13 days |
Saves users preferred language |
Language |
Necessary |
HTTP |
Third |
Persistant |
14 days |
Saves users preferred language |
PHPSESSID |
Necessary |
HTTP |
Third |
Session |
Session |
Preserves user session across page requests |
TS# |
Necessary |
HTTP |
First |
Session |
1 Year |
Assists with users experience of website |
_qca |
Statistics |
HTTP |
Third |
Persistant |
1 Year |
Collects annonymous data on user such as visit frequency, pages seen |
_ga |
Statistics |
HTTP |
First |
Session |
2 years |
Registers unique ID that helps generate statistical data on how visitors use the site |
_gat |
Statistics |
HTTP |
Third |
Session |
Session |
Used by Google to throttle request rate |
_gid |
Statistics |
HTTP |
Third |
Session |
Session |
Registers unique ID that helps generate statistical data on how visitors use the site |
_sp-root_domain_test |
Statistics |
HTTP |
First |
Session |
Session |
Collects annonymous data on user such as visiters location |
ads/users-lists/# |
Marketing |
Pixel |
Third |
Session |
Session |
Used by Google for marketing trends |
collect |
Marketing |
Pixel |
Third |
Session |
Session |
Used to send data to Google analytics about users device that is used |
fr |
Marketing |
HTTP |
Third |
Persistant |
3 months |
Used by Facebook to assist with advertising trends |
IDE |
Marketing |
HTTP |
Third |
Session |
2 years |
Used by Google Doubleclick to report website users actions |
impression.php/# |
Marketing |
Pixel |
Third |
Session |
Session |
Used to register Facebook login requests on page |
mc |
Marketing |
HTTP |
Third |
Session |
13 months |
Collects data for Google to assess how many pages have been clicked |
pixel;r |
Marketing |
Pixel |
Third |
Session |
Session |
Records size of device used to view website for analytics |
test_cookie |
Marketing |
Pixel |
Third |
Session |
Session |
Used to check if users browser supports cookies |
tr |
Marketing |
Pixel |
Third |
Session |
Session |
Verifies if user is Facebook registered when facebook button clicked |
_snow_id.9bb5 |
User Experience |
HTTP |
First |
Persistant |
2 years |
Assist with users website experience |
_snow_ses.9bb5 |
User Experience |
HTTP |
First |
Persistant |
Session |
Assist with users website experience |
_ZB_ADMIN_LAST_URL |
User Experience |
HTTP |
First |
Persistant |
Session |
Recognises users click through rate for page loads |
_ZB_ADMIN_TIME _STAMP |
User Experience |
HTTP |
First |
Persistant |
Session |
Records users time on each page |
_ZB_STATIC_DR_isEU |
User Experience |
HTTP |
First |
Persistant |
Session |
Determines if cookie acceptance is required |
is_mobile |
User Experience |
HTTP |
First |
Persistant |
Session |
Recognises users device for best size display |
sto_id_editor |
User Experience |
HTTP |
First |
Persistant |
Session |
Adjusts Display pending device used |
sp |
User Experience |
HTTP |
Third |
Persistant |
1 year |
Colour optimiser for pages and devices |
sto_id-designer |
User Experience |
HTTP |
Third |
Persistant |
Session |
Recognises designers credentials |
How to opt out of essential cookiesMost browsers allow you to block all cookies, including essential cookies. Please note, however, that if you block all cookies, parts of our website and its functionality may not work or display properly.You can delete existing cookies from your browser by clearing your browsing data and ensuring that the option to delete cookies is selected.For more detailed information on how to accept and reject cookies, including guidance for specific browsers, please see the section below entitled How to accept or reject cookies
Non-essential cookies
We use the following types of non-essential cookies on our website:
Functional cookies
These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose. We use the following functional cookies on our website:
How to opt in or out from functional cookies
See the section below entitled How to accept or reject cookies
Processing information about you contained in or obtained from functional cookies
Legitimate interests: improving your website experience and providing [or enhancing] the website functionality you have requested. We use a third party to build part of our website. The third party is a website solution service used to create websites. As a result, the third party may use your IP address to help diagnose problems with their server and to administer this Web site. They may collect data in their log files. They may or may not collect your IP address, browser type, domain name, and log the length of time of you visit and the number of times you visit. Signsimply does not have access to this information. For full details of what information is collected please visit their https://www.weebly.com/uk/privacy.
Analytical (or performance) cookies
Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:
We use Google Analytics cookies on our website. Google Analytics cookies help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, your location (based on your IP address) give us information as to how users behave on our site such as pages visited and duration spent on each page.
The Google Analytics cookies used on our website are session state. These cookies are session cookies. These cookies expire after 30 days.
The information we collect using analytical cookies is collected on an anonymised basis.
More information
Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here: https://support.google.com/analytics/answer/6004245
For information on how Google uses data from cookies it uses, please visit www.google.com/policies/privacy/partners/
How to opt in or out from analytical cookies
See the section below entitled How to accept or reject cookies
[To opt out of Google Analytics tracking across all websites in general, you can do so here: http://tools.google.com/dlpage/gaoptout]
Processing information about you contained in or obtained from analytical cookies
Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: analysing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled
Our use of automated decision making and profiling in our privacy policy, which is available here: https://www.signsimply.co.uk/privacy-policy.html
Third party cookies
Third parties use cookies to analyse your use of our website and/or to display advertisements (including third party advertisements) to you. Third party cookies used in relation to our website include:
More information
For information about the cookies Google uses in relation to the above, see the ‘Advertising’ section on the Types of cookies used by Google page in Google’s cookies policy, which is available here: https://www.google.com/policies/technologies/types/
For information about how Google uses data from cookies for its own purposes, please visit the following link www.google.com/policies/privacy/partners/
How to opt in or out from third party cookies
See the section below entitled How to accept or reject cookies
Processing information about you contained in or obtained from third party cookies
Legal basis for processing: we process information about you contained in or obtained from third party cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: the purposes for which we use the third party cookies as described above .
Other technologies
Facebook Pixel
We use Facebook Pixel on our website. Facebook Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website.
Facebook aggregates data gathered from our use of Facebook Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use Facebook’s advertising services. You can find out more about how Facebook handles information they collect about you and other individuals by accessing their privacy policy, which is available here: https://www.facebook.com/about/privacy]
How to opt in or out
See the section below entitled How to accept or reject cookies
[Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: analysing the effectiveness of our advertisements on Facebook.
How to accept or reject cookies
There are a number of different ways in which you can accept or reject some or all. Some of the main methods of doing so are described below:
You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.
You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.
You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org
Accepting or rejecting cookies
Browser settings
You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:
Existing cookies
To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.
Google Adsettings
You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here https://adssettings.google.com/ and by:
Google Analytics Opt-out Browser Add-on
You can opt out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout
Facebook Pixel
Disconnect for Facebook
You can install a browser add-on tool called ‘Disconnect Facebook pixel and FB tracking’. This will stop Facebook tracking you on third party websites. You can install the too here:
European Interactive Digital Advertising Alliance Tool
You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest based ads by visiting http://www.youronlinechoices.com, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.
Copyright, credit and logo
This Cookies Policy is based on a template provided by GDPR Privacy Policy. For further information, please visit https://gdprprivacypolicy.org
The copyright in this Cookies Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved. Where we display the GDPR Privacy Policy logo on our website, this is used to indicate that we have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy.
It is impossible to identify an individual from the information collected.
The information contained in cookies (the unique string of letters and numbers contained in a cookie) can be considered personal information under the GDPR if it can uniquely identify a device or the individual using the device. Therefore, cookies themselves can be considered personal information under the GDPR. The test for whether a cookie should be considered personal information is whether it can be used to identify an individual’s device or the individual themselves, taking into account all the means reasonably likely to be used, such as singling out them out, either by you (the data controller) or another person directly or indirectly. When considering the ‘means reasonably likely to be used’, you should take into account all relevant factors such as the costs and amount of time necessary to identify the individual, the technology available to do so as well as technological developments. In particular, the GDPR envisages that it can be possible to identify someone using a cookie in combination with other unique identifiers like IP addresses and information collected by your website server. You will therefore need to consider the cookies you use individually, whether they uniquely identify a device or an individual and the information they contain in order to establish whether they constitute personal information or not. If you determine that they are personal information you will need a legal basis for processing them. For analytical cookies, we have suggested using your legitimate interests. You may also need to amend the description of your legitimate interests depending on the purpose(s) for which you use analytical cookies on your website (i.e. if they are not covered by the suggested description that is provided by default).
Please note, however, that we Facebook’s GDPR compliance status is beyond our control and Facebook has already been fined for breaches of EU privacy law under current legislation, in particular for not getting proper consent to the processing of personal information (you can find out more about this here: https://uk.reuters.com/article/us-facebook-spain-fine/facebook-fined-1-2-million-euros-by-spanish-data-watchdog-idUKKCN1BM1OU).
If you wish to use Facebook Pixel, it will therefore be very important for you to get explicit consent (through the use of a cookie compliance tool) for the use of Facebook Pixel on your website, as you should not rely on the consent obtained by Facebook for its third party advertisers to display advertisements. Even if you have obtained such consent, it is possible (even likely) that a regulator could find that Facebook’s use of information shared with it is not lawful and there is still therefore a risk that sharing information with Facebook could result in you being fined. We would therefore recommend that you do not use Facebook Pixel until Facebook’s GDPR-compliance status is confirmed. We also recognise, however, that many businesses find Facebook advertising a particularly cost-effective way of marketing and if you wish to continue to use Facebook Pixel after 25 May 2018, this cookie policy will help you mitigate (but not remove) the risks. This is for the simple reason that Facebook’s compliance is completely beyond our control.
If you require any further information on our use of cookies please refer to our privacy policy or contact us
Non-essential cookies
We use the following types of non-essential cookies on our website:
- Functional cookies
- Analytical (or performance) cookies
- Targeting (or advertising) cookies
Functional cookies
These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose. We use the following functional cookies on our website:
How to opt in or out from functional cookies
See the section below entitled How to accept or reject cookies
Processing information about you contained in or obtained from functional cookies
Legitimate interests: improving your website experience and providing [or enhancing] the website functionality you have requested. We use a third party to build part of our website. The third party is a website solution service used to create websites. As a result, the third party may use your IP address to help diagnose problems with their server and to administer this Web site. They may collect data in their log files. They may or may not collect your IP address, browser type, domain name, and log the length of time of you visit and the number of times you visit. Signsimply does not have access to this information. For full details of what information is collected please visit their https://www.weebly.com/uk/privacy.
Analytical (or performance) cookies
Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:
We use Google Analytics cookies on our website. Google Analytics cookies help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, your location (based on your IP address) give us information as to how users behave on our site such as pages visited and duration spent on each page.
The Google Analytics cookies used on our website are session state. These cookies are session cookies. These cookies expire after 30 days.
The information we collect using analytical cookies is collected on an anonymised basis.
More information
Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here: https://support.google.com/analytics/answer/6004245
For information on how Google uses data from cookies it uses, please visit www.google.com/policies/privacy/partners/
How to opt in or out from analytical cookies
See the section below entitled How to accept or reject cookies
[To opt out of Google Analytics tracking across all websites in general, you can do so here: http://tools.google.com/dlpage/gaoptout]
Processing information about you contained in or obtained from analytical cookies
Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: analysing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled
Our use of automated decision making and profiling in our privacy policy, which is available here: https://www.signsimply.co.uk/privacy-policy.html
Third party cookies
Third parties use cookies to analyse your use of our website and/or to display advertisements (including third party advertisements) to you. Third party cookies used in relation to our website include:
- Third party advertisement cookies. Google Analytics and Google Maps uses cookies to display advertisements to you on our website on other websites based on your interests and behaviour and to measure their effectiveness. You can find out how Google uses your information and how they use cookies by accessing their privacy policy at https://policies.google.com/privacy and their cookies policy at https://policies.google.com/technologies/cookies. These cookies are analytics and Maps. These cookies expire after 30 days].
More information
For information about the cookies Google uses in relation to the above, see the ‘Advertising’ section on the Types of cookies used by Google page in Google’s cookies policy, which is available here: https://www.google.com/policies/technologies/types/
For information about how Google uses data from cookies for its own purposes, please visit the following link www.google.com/policies/privacy/partners/
How to opt in or out from third party cookies
See the section below entitled How to accept or reject cookies
Processing information about you contained in or obtained from third party cookies
Legal basis for processing: we process information about you contained in or obtained from third party cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: the purposes for which we use the third party cookies as described above .
Other technologies
Facebook Pixel
We use Facebook Pixel on our website. Facebook Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website.
Facebook aggregates data gathered from our use of Facebook Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use Facebook’s advertising services. You can find out more about how Facebook handles information they collect about you and other individuals by accessing their privacy policy, which is available here: https://www.facebook.com/about/privacy]
How to opt in or out
See the section below entitled How to accept or reject cookies
[Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: analysing the effectiveness of our advertisements on Facebook.
How to accept or reject cookies
There are a number of different ways in which you can accept or reject some or all. Some of the main methods of doing so are described below:
You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.
You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.
You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org
Accepting or rejecting cookies
Browser settings
You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/delete-browsing-search-download-history-firefox?redirectlocale=en-US&redirectslug=Clear+Recent+History
- Microsoft Internet Explorer: https://support.microsoft.com/en-us/help/278835/how-to-delete-cookie-files-in-internet-explorer
- Apple Safari: https://support.apple.com/kb/PH5042?locale=en_US
Existing cookies
To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.
Google Adsettings
You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here https://adssettings.google.com/ and by:
- unticking the button entitled ‘Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account’; and
- switching the ‘Ads Personalisation’ setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue).
Google Analytics Opt-out Browser Add-on
You can opt out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout
Facebook Pixel
Disconnect for Facebook
You can install a browser add-on tool called ‘Disconnect Facebook pixel and FB tracking’. This will stop Facebook tracking you on third party websites. You can install the too here:
- For Chrome:https://chrome.google.com/webstore/detail/disconnect-facebook-pixel/nnkndeagapifodhlebifbgbonbfmlnfm?hl=en
- For Firefox: https://addons.mozilla.org/en-GB/firefox/addon/facebook-disconnect/
European Interactive Digital Advertising Alliance Tool
You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest based ads by visiting http://www.youronlinechoices.com, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.
Copyright, credit and logo
This Cookies Policy is based on a template provided by GDPR Privacy Policy. For further information, please visit https://gdprprivacypolicy.org
The copyright in this Cookies Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved. Where we display the GDPR Privacy Policy logo on our website, this is used to indicate that we have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy.
It is impossible to identify an individual from the information collected.
The information contained in cookies (the unique string of letters and numbers contained in a cookie) can be considered personal information under the GDPR if it can uniquely identify a device or the individual using the device. Therefore, cookies themselves can be considered personal information under the GDPR. The test for whether a cookie should be considered personal information is whether it can be used to identify an individual’s device or the individual themselves, taking into account all the means reasonably likely to be used, such as singling out them out, either by you (the data controller) or another person directly or indirectly. When considering the ‘means reasonably likely to be used’, you should take into account all relevant factors such as the costs and amount of time necessary to identify the individual, the technology available to do so as well as technological developments. In particular, the GDPR envisages that it can be possible to identify someone using a cookie in combination with other unique identifiers like IP addresses and information collected by your website server. You will therefore need to consider the cookies you use individually, whether they uniquely identify a device or an individual and the information they contain in order to establish whether they constitute personal information or not. If you determine that they are personal information you will need a legal basis for processing them. For analytical cookies, we have suggested using your legitimate interests. You may also need to amend the description of your legitimate interests depending on the purpose(s) for which you use analytical cookies on your website (i.e. if they are not covered by the suggested description that is provided by default).
Please note, however, that we Facebook’s GDPR compliance status is beyond our control and Facebook has already been fined for breaches of EU privacy law under current legislation, in particular for not getting proper consent to the processing of personal information (you can find out more about this here: https://uk.reuters.com/article/us-facebook-spain-fine/facebook-fined-1-2-million-euros-by-spanish-data-watchdog-idUKKCN1BM1OU).
If you wish to use Facebook Pixel, it will therefore be very important for you to get explicit consent (through the use of a cookie compliance tool) for the use of Facebook Pixel on your website, as you should not rely on the consent obtained by Facebook for its third party advertisers to display advertisements. Even if you have obtained such consent, it is possible (even likely) that a regulator could find that Facebook’s use of information shared with it is not lawful and there is still therefore a risk that sharing information with Facebook could result in you being fined. We would therefore recommend that you do not use Facebook Pixel until Facebook’s GDPR-compliance status is confirmed. We also recognise, however, that many businesses find Facebook advertising a particularly cost-effective way of marketing and if you wish to continue to use Facebook Pixel after 25 May 2018, this cookie policy will help you mitigate (but not remove) the risks. This is for the simple reason that Facebook’s compliance is completely beyond our control.
If you require any further information on our use of cookies please refer to our privacy policy or contact us